Google Shopping & Performance Max (PMax) Ads
High-ROAS Google Ads management. Google Shopping feed attribute enrichment, high-intent Search campaigns, and scalable Performance Max asset groups.
📋 Operational Scope & Executive Overview
Operational Scope & Overview
Google Shopping and Performance Max (PMax) are critical revenue engines for online stores, but poorly configured feeds and broad automated bidding frequently waste thousands of pounds on low-intent queries. High-performance Google campaigns require precision product feed attributes, negative keyword hygiene, and segmented asset groups.
FLEX SHOP LTD manages end-to-end Google Ads operations for eCommerce retailers. We clean your Google Merchant Center product feeds, resolve disapproved items, build targeted Performance Max asset groups with high-converting creative hooks, and implement Enhanced Conversion tracking for airtight ROAS reporting.
Key Deliverables & What We Handle
- Google Merchant Center Feed Optimization: Enriching product titles, descriptions, GTINs, product types, and custom labels (margin tiers, top sellers).
- Performance Max (PMax) Asset Groups: Building tightly themed asset groups with compelling headlines, lifestyle imagery, and video assets.
- Negative Keyword Scrubbing: Weekly search terms audits to block non-converting, informational, and competitor-waste queries.
- Google Search Brand & Competitor Campaigns: Protecting your brand search terms and capturing high-intent shoppers searching for direct competitors.
- Disapproved Product & Policy Fixes: Resolving account suspensions, missing GTIN errors, and taxonomy discrepancies in Merchant Center.
- Enhanced Conversions & GA4 eCommerce Setup: Verifying server-side and client-side conversion value tracking with accurate attribution.
Our 4-Step Execution Workflow
- Feed & Account Audit: Comprehensive review of your existing Merchant Center feed health, conversion tracking tags, and historical ad spend efficiency.
- Feed Enrichment & Campaign Architecture: Optimizing product attributes, setting custom labels, and building structured PMax asset groups.
- Bid Strategy & Budget Calibration: Launching with smart bidding algorithms (Target ROAS / Target CPA) calibrated to your gross product margins.
- Weekly Negative Keyword & Asset Optimization: Continuous asset group pruning, negative keyword exclusions, and ROAS scaling.
Frequently Asked Questions
Do you require access to our Google Ads account?
Yes. We send an official Manager Account (MCC) link request to your 10-digit Google Ads CID. You retain 100% administrative ownership and can revoke access at any time.
How do you optimize Google Shopping feeds?
We work directly in your Shopify/WooCommerce store or through Merchant Center supplemental feeds to inject high-converting search keywords into product titles and map precise Google Product Categories.
🎯 Key Deliverables & What We Handle
Every project includes full end-to-end execution, double QA checks, and post-upload verification.
- ✓ Google Merchant Center feed attribute optimization & supplemental feeds
- ✓ Performance Max (PMax) asset group structuring (visuals, video & copy)
- ✓ Negative keyword pruning eliminating irrelevant ad spend waste
- ✓ Dynamic eCommerce remarketing & brand protection Search ads
- ✓ Google Enhanced Conversions tracking & GA4 eCommerce audit
- ✓ Target ROAS bidding calibrated to product margin tiers
⚙️ Our 4-Stage Execution Workflow
How our UK team processes your catalog from initial raw data to live marketplace synchronization.
Source Data Audit & Feed Scrubbing
We inspect your supplier spreadsheets, eliminate duplicate entries, verify barcode authenticity (GTIN/EAN), and standardize column structures.
Marketplace Taxonomy & Attribute Mapping
We map product attributes to target channel requirements—filling every mandatory and recommended item specific for optimal algorithmic discovery.
Two-Tier QA Staging & Verification
A senior ecommerce manager validates formatting, parent-child variation themes, and image links against platform rejection rules.
Live Deployment & Error Resolution
We publish the listings to your live store or marketplace, monitor feed status, and instantly resolve any suppression warnings.
❓ Frequently Asked Questions
How quickly can FLEX SHOP begin working on our catalog?
We typically complete client onboarding and begin processing feeds within 24 hours of receiving initial supplier files and store collaborator access.
Do you require full admin permissions to our marketplace or Shopify store?
No. We adhere to the principle of least privilege. On Shopify, we request limited Collaborator Permissions restricted to Products and Inventory. On Amazon Seller Central, we use secondary user permissions restricted strictly to Inventory Management.
How do you ensure data accuracy across large SKU catalogs?
Every single listing feed passes through our strict Two-Tier QA Protocol. First, a dedicated data specialist maps and scrubs the data. Second, a senior ecommerce manager audits the formatted feed before live sync.
Is our supplier pricing and catalog data kept confidential?
Absolutely. As a registered United Kingdom limited company (FLEX SHOP LTD #16120612), all engagements are protected under a bilateral Non-Disclosure Agreement (NDA). We never disclose or monetize client supplier data.
What if a listing is suppressed or rejected by Amazon or eBay?
Our service includes complete post-upload error resolution. If Amazon flags an 8572 barcode error or missing mandatory item specifics, our specialists resolve the error directly at no additional charge.
Get a Custom Quote for Your Catalog in 15 Minutes
Send us a message with your SKU count and target platforms. Our specialists will review your requirements and provide a tailored plan.