Marketplace PPC (Amazon Sponsored & eBay Promoted)
Dominate marketplace search results at the point of purchase. Amazon Sponsored Products, Brands, Display, and eBay Promoted Listings Advanced.
📋 Operational Scope & Executive Overview
Operational Scope & Overview
Marketplace ad spend is the fastest way to accelerate organic sales velocity on Amazon and eBay, but without daily bid optimization and negative keyword harvesting, your Advertising Cost of Sales (ACoS) can quickly destroy product profitability.
FLEX SHOP LTD manages disciplined marketplace pay-per-click campaigns designed to lower ACoS and maximize Total ACoS (TACoS). We isolate high-converting buyer search terms, launch ASIN offensive campaigns against weak competitor listings, and leverage eBay Promoted Listings Advanced to secure top-of-search placement.
Key Deliverables & What We Handle
- Amazon Sponsored Products: Multi-tier campaign structures separating Auto, Broad, Phrase, and Exact harvest keyword match groups.
- Amazon Sponsored Brands & Video: Eye-catching video ads and store spotlight headers capturing maximum real estate on mobile search.
- Product Attribute Targeting (PAT): Targeting competitor ASINs with higher prices or poorer review ratings to steal purchase decisions.
- Negative Keyword Pruning: Systematic negative exact and negative phrase harvesting to stop bleed on non-converting terms.
- eBay Promoted Listings Standard: Organic rev-share placement optimization with dynamic ad rate caps protecting margins.
- eBay Promoted Listings Advanced (CPC): Keyword-targeted search auction campaigns winning top-of-page eBay placement.
- Hourly Day-Parting: Adjusting bids during peak buying hours (lunch and evening) while tapering spend during off-peak night hours.
Our 4-Step Execution Workflow
- Listing Audit & Keyword Harvest: Ensuring listings are retail-ready with strong titles and reviews before activating paid advertising.
- Isolated Campaign Staging: Setting up distinct auto-discovery, manual keyword, and competitor ASIN offensive campaigns.
- Bid Optimization & Negative Harvesting: Weekly bid adjustments based on conversion rates, reducing bids on bleeders and scaling winners.
- ACoS & TACoS Reporting: Transparent weekly reporting tracking total advertising cost of sales alongside organic ranking gains.
Frequently Asked Questions
What target ACoS can we realistically achieve?
Target ACoS depends on your product category and gross margins. Typically, our clients achieve a blended ACoS between 18% and 28%, resulting in a healthy Total ACoS (TACoS) under 10% as organic rank increases.
Do you manage both Amazon and eBay advertising simultaneously?
Yes. Many sellers overlook eBay Promoted Listings Advanced. We coordinate both marketplaces to build comprehensive cross-channel dominance.
🎯 Key Deliverables & What We Handle
Every project includes full end-to-end execution, double QA checks, and post-upload verification.
- ✓ Amazon Sponsored Products: Exact, phrase & broad harvest match funnels
- ✓ Sponsored Brands video ads & custom storefront destination linking
- ✓ Negative keyword harvesting to systematically lower ACoS and raise TACoS
- ✓ Competitor ASIN offensive targeting against higher-priced rivals
- ✓ eBay Promoted Listings Standard (rev-share) & Advanced (CPC) management
- ✓ Day-parting bid scheduling aligned with peak buyer checkout hours
⚙️ Our 4-Stage Execution Workflow
How our UK team processes your catalog from initial raw data to live marketplace synchronization.
Source Data Audit & Feed Scrubbing
We inspect your supplier spreadsheets, eliminate duplicate entries, verify barcode authenticity (GTIN/EAN), and standardize column structures.
Marketplace Taxonomy & Attribute Mapping
We map product attributes to target channel requirements—filling every mandatory and recommended item specific for optimal algorithmic discovery.
Two-Tier QA Staging & Verification
A senior ecommerce manager validates formatting, parent-child variation themes, and image links against platform rejection rules.
Live Deployment & Error Resolution
We publish the listings to your live store or marketplace, monitor feed status, and instantly resolve any suppression warnings.
❓ Frequently Asked Questions
How quickly can FLEX SHOP begin working on our catalog?
We typically complete client onboarding and begin processing feeds within 24 hours of receiving initial supplier files and store collaborator access.
Do you require full admin permissions to our marketplace or Shopify store?
No. We adhere to the principle of least privilege. On Shopify, we request limited Collaborator Permissions restricted to Products and Inventory. On Amazon Seller Central, we use secondary user permissions restricted strictly to Inventory Management.
How do you ensure data accuracy across large SKU catalogs?
Every single listing feed passes through our strict Two-Tier QA Protocol. First, a dedicated data specialist maps and scrubs the data. Second, a senior ecommerce manager audits the formatted feed before live sync.
Is our supplier pricing and catalog data kept confidential?
Absolutely. As a registered United Kingdom limited company (FLEX SHOP LTD #16120612), all engagements are protected under a bilateral Non-Disclosure Agreement (NDA). We never disclose or monetize client supplier data.
What if a listing is suppressed or rejected by Amazon or eBay?
Our service includes complete post-upload error resolution. If Amazon flags an 8572 barcode error or missing mandatory item specifics, our specialists resolve the error directly at no additional charge.
Get a Custom Quote for Your Catalog in 15 Minutes
Send us a message with your SKU count and target platforms. Our specialists will review your requirements and provide a tailored plan.